Direct Marketing Manager at Parsippany

Job Description

Company Profile:

Cigars International, the fastest growing cigar company in the country, is the leading online and direct marketer of fine cigars, gifts, accessories, and more. If you are excited by cutting edge technology, and the prospect of playing an important hand in a continually growing company where opportunity abounds, you could find a great home within the Cigars International organization which is now 280+ employees strong across the organization. You are welcome to grow with us!

Our Corporate Headquarters is located within LVIP VII in in Bethlehem, PA. We currently have two (2) Retail locations in the Lehigh Valley and we recently opened our 12,000 square foot Retail Mega-Store in Hamburg, PA.

We operate in a very open environment that demands initiative and imagination from all team members. You will be tested and genuinely empowered. We expect our people to never stop seeking new ways to help us grow & win.

Job Title: Marketing Manager  Reports to: Director of Marketing

 

An intriguing growth opportunity for an experienced Marketing Manager with impressive e-commerce capabilities  Assist in the development of the company’s marketing plans, activities and supporting budgets with a particular focus on the profitable implementation and management of multiple communication channels, media and customer touch points.  These include but are not limited to:  catalog, website, email, misc. direct mail and print pieces (e.g. postcards, package stuffers).

Research and conduct analysis of programs and campaigns to ensure the continued refinement of these programs.  Monitor and adjust programs and campaigns to insure profitable results and optimal allocation of resources.  Monitor competitive activity and make recommendations as needed to senior management.  Analyze website metrics for product, category and referral source activity; recommend associated marketing promotions.

Primary Responsibilities:

• Act as a strong functional leader with a  demonstrated  integrated, strategic marketing expertise and capabilities across multiple marketing channels; e.g., email, SEO, SEM, display, PR and social media
• Boost online traffic, customer loyalty, and create brand awareness through various online channels and activities.
• Demonstrate stellar abilities with marketing messaging, testing, analytics and making effective data driven recommendations and decisions with high impact results
• Manage campaigns and partner relationships to facilitate campaign strategic planning, optimization and reporting.
• Strong analytical skills, ie. Excel, database, etc. in a PC environment
• Experience in catalog circulation & list management including functional understanding of circulation planning, analysis and projections.
• Suggest optimization tactics based on identification of trends and gaps from data analysis.
• Identify and report on key performance indicators, and opportunities for improvement on a regular basis.
• Experience of online advertising purchasing models (CPM, CPA, CPC), as well as conversion analysis, ROI analysis and customer acquisition cost analysis. 
• Experience in prospecting & customer acquisition campaigns
• Familiar with a variety of the Direct Marking field’s concepts, practices, and procedures inlucing RFM scoring.
• Relies on extensive experience and judgment to plan and accomplish goals. Performs a variety of tasks and may lead/direct the work of others including successfully identify and develop high-potential team members.
• Assume increased levels of responsibility and work effectively in an entrepreneurial culture, while exhibiting superb teamwork and meeting competing project / campaign deadlines.
• Researches and identifies relevant new technologies and digital marketing strategies to improve our  marketing efforts
• Develop near and long-term strategies/roadmaps and execute day-to-day tactics that increase site traffic, leads and exposure
• Drive continued innovation and best practice implementation, regularly sharing your knowledge with the marketing team, the product development team and top executives.
• Stay current with new advances in search engine marketing/optimization and the competitive landscape.

Job Requirements

Core Competencies but not limited to:

• Requires a bachelors degree in area of specialty and at least 7 years of experience in the field or in a related area.
• Minimum 5-7 years direct marketing experience; catalog, e-commerce or multi-channel experience preferred.
• Experience in driving leads/sales for websites with large inventory/listings
• High-potential professional, with strong desire to grow quickly and assume significant responsibility.
• Strong capabilities in customer insight, positioning, and messaging
• Experience in leveraging and integrating social presence into the customer experience.
• Analytical and creative problem-solver with a focus on fiscal responsibility.
• Experience in driving projects to completion, leveraging expertise and resources towards a defined goal; specific experience in working with IT to drive projects.
• Effective communicator within department and cross-functionally.
• Ability to lead in an environment of constant change and commitment to continuous learning.
• Fundamental knowledge and experience with web analytical tools and interfaces ( i.e. Omniture and Google Analytics) is required
• Intermediate to advanced knowledge of MS Office Suite
• An organized individual with great attention to detail and focus on quality of results
• A self-motivated individual; a good team player
• A wide degree of creativity and latitude is expected

 

How does our Merchandising Manager describe Marketing: http://www.cigarsinternational.com/careers/department/marketing/

Benefits

We value our employees and in addition to our competitive salaries, we offer a competitive benefit package to our talented information technology engineering team including:

 

• Comprehensive Health Care, Vision & Dental Plan
• Flexible Spending Account
• Disability Plans
• Basic & Supplemental Life Insurance
• Additional Supplemental Benefits
• Paid Vacation, Paid Time Off (PTO) days, Holidays
• 401(k) Retirement Saving Plan including a generous Company match
• Cigars International Pension Plan

 

Please send a cover letter outlining your interest in this opportunity along with salary expectations.  Those not providing a cover letter will not be considered for this opportunity.

 

Country: USA, State: New Jersey, City: Parsippany, Company: Cigars International.