Job Description
Role Summary:
- Regional Customer Experience manager (CXM) ensures alignment with the unified Audi customer strategy
- Regional liaison between Audi of America (AoA) Customer Experience Team at AoA HQ and Audi Region/Dealers, aligning regional objectives with top level national objectives
- Reinforce Customer delight in the field and dealers, drive positive change
- Process leader of AoA Customer experience continuous improvement process at Retail with dealers and Area teams; includes escalating opportunities to improve the customer experience as well as spread best practices
- Champion the Audi customer experience, as well as, identify the situations and scenarios that inhibit the desired experience; make recommendations to improve processes/policies to meet consumer needs
- Represent Region perspective in development of Audi-wide customer experience policies & initiatives
- Interface with Dealers, work across Sales, After Sales, Audi Financial Services, Marketing
- Provide support to the rest of the Field team to maximize their customer experience effectiveness
- Amplify the voice of the customer, serving as the liaison for customer information, insights, Key Performance Indicators (KPIs) and metrics
- Provide the insights for the Field/Dealers to maximize customer retention and profitability
- Key liaison to the Audi Call Center and field representative as part of process improvements between CR, Area team and Dealers
Role Responsibilities:
Strategy / Communication / Drive Customer-Centric Culture
- Develop and maintain a Regional Customer experience roadmap, ensuring Customer delight is core part of annual Regional Plans
- Champion of a Customer-Centric Culture
- Deliver value to Dealers in their Customer experience improvement efforts via:
o Implementation and ongoing maintenance of a Customer delight Reward/Recognition at Regional level
o Support ASMs, AASM, RASMs, AGMs, ROMs, RDs on Regional Customer experience efforts
o Driving dealer participation in Cultural Training and identification of Customer focus training needs within the region as needed/defined by performance deficiencies/metrics
o Regional lead on Audi Insight Program, Customer experience continuous improvement process administration and CR liaison
- Regional representation in ongoing Customer Circle Meetings (requires travel to AoA)
- Coordinate customer focus through Performance Excellence initiatives. Work in concert with the RD/ regional Performance Excellence coaches to insure dealer prioritization and customer focus best practice integration in Performance Excellence executions.
Audi Insight
- Manage the Audi Insights program at Regional level
- CXM tasked with joint achievement of JD Powers regional targets in tandem with the ROM and RASM. This includes regional and area KB initiatives overview / support and regional representation of such at HQ.
- Communicate key Customer Experience metrics (Loyalty, CSI, SSI, Advocacy, Audi Insight) to ensure business owners develop plans to address improvement measures to meet objectives
- Serve as the SME on Audi Insight Survey, Voice of the Customer insights, Loyalty data
Customer Experience Continuous Improvement Process
- Responsible for the Regional implementation of Customer experience continuous improvement process; serve as Regional interface for between individual Dealer level continuous improvement process sessions and HQ; requires tracking of issues/resolutions, Best Practices and escalation/reporting to National.
- Support Customer Buy Back via Post analysis investigation (with Field Team) of cause and determine corrective actions for Audi/dealer, provide learning back to organization and potential customer experience improvement topics
- Conduct post issue analysis to identify and escalate core inhibitors to customer satisfaction
- Develop Best Practice updates and distribute to promote improvements across the network; shares learning with other Regional CXMs.
- Assist with pilots for Customer Experience innovations
Customer Relations
- Work collaboratively with AoA CR Manager and Director of CX, providing Regional insights, practical examples and the Regional point of view to assist in the redesign of the CR/Field Customer issue resolution process.
- Lead and manage customer relations issues channeled up from the Field to CR; be the regional liaison to CR and med/arb departments to improve ongoing communication and processes.
- Conduct post case analysis; create CR case reports for regions, Dealers to assist in Customer issue resolution processes at Field level; assist Field teams, Dealers on case handling tips, best practices; leads the field collaboratively (hands on) to drive down accountability so everyone takes the initiative to make timely and appropriate decisions for our customers.
- Regional access point to all CR tools, including LISTEN, Care Site, reporting, etc.
- Ensure customer advocacy is in place (for delight, complaints, trust and transparency, timely resolution, etc.)
Job Requirements
Required Experience:
- 7-10 years experience
Desired Experience:
- Automotive-related experience
- Customer Relations / Hospitality Experience
Required Skills:
- Analytical and conceptual thinking using logic and reason, creative and strategic
- Communication skills interpersonal, presentation and written
- Computer savvy skilled in the use of software
- Integration joining people, processes or systems
- Influencing and negotiation skills ability to bring all stakeholders to topic resolution
- Process innovation targeting business opportunity and addressing with process improvement
- Creative thinking developing new solutions to drive inspire customer enthusiasm and increase loyalty
- Resource management
- Experience with retail, hospitality &/or wholesale industry with a strong emphasis on customer service related functions
- Operations background in Sales or After Sales or both; case management experience helpful
- Proven leadership skills
- Demonstrated success in developing strong working relationships across many layers of an organization & across cultural boundaries
- Strong knowledge of luxury market and consumer needs /expectations
Required Education:
- Bachelors Degree
Desired Education:
- Masters Degree
Country: USA, State: New Jersey, City: Woodcliff Lake, Company: Audi.
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