Product Marketing Manager (PHSS Marketing- Mobile Apps) at Fairfield

Job Summary:

We are seeking a product marketing professional to support the marketing efforts for the mobile applications products created by our Preparedness, Health & Safety Services (PHSS) line of business.The position will be located in New Jersey with the PHSS management team.

This position will establish, direct, and coordinate marketing activities for a specific product, product line, or product area. Will work with market research, collaborate with Product Management to establish business goals, and develop marketing strategies and cross channel marketing plans to achieve those goals. Directs and/or advises and/or provides leadership as a consultant to the sales teams by coordinating sales and related activities such as advertising, public relations, and strategy implementation to achieve product marketing objectives. May serve as technical adviser on all matters concerning marketing designated channel strategies. May include new product launch responsibilities.

Responsibilities:

•Lead and coordinate the research, design, and development of marketing strategies and cross channel plans for new products, services and/or programs having to do with Red Cross mobile applications .
•Manage data driven marketing programs across traditional and digital channels to optimize "return on marketing investment".
•Review and analyze traditional and digital capability proposals submitted to determine potential benefits derived and possible justifications for investment by ARC.
•Coordinate sales and related activities such as advertising, public relations, and strategy implementation to achieve Product Marketing objectives.
•Manage and optimize Acquisition and Retention programs across digital and traditional channels.
•Develop, direct and coordinate customer segmentation strategies to deepen customer engagements.
•Manage assigned program and/or project implementation and make significant contributions to department goals and planning efforts.
•Build and maintain strong relationships across departments, chapters, other service delivery units, vendors, and support agencies.

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Country: USA, State: New Jersey, City: Fairfield, Company: American Red Cross.