Online Marketing Specialist

Online Marketing Specialist Sahara Sam’s Oasis Indoor Water Park, NJ’s premier Indoor Water Park, Outdoor recreation center and Entertainment destination located in West Berlin, NJ is seeking an energetic, skilled, and well organized online marketing specialist to handle all aspects of Sahara Sam’s online marketing.  Position SummaryThe online marketing  specialist  is responsible for overseeing several web marketing platforms including web copy and design, SEO optimization, Google AdWords, Facebook Ads, landing page strategy and creation, experimental web marketing channels, and others technology platforms. Other duties include creation of pages within a content management system and editing of existing copy. Other writing duties include blog posts and social media messaging. The position requires a person that is innovative and willing to suggest and implement new web marketing strategies. It also requires a reliance on data-driven decision making, including the ability to pull regular metrics on campaigns as well as help craft the overall analytic strategy.  Sahara Sam’s is growing and innovating. We’re looking for an energetic, fun, passionate, and creative person who can mix and match skill sets to join our team. Responsibilities 

• Keyword Research 
• Ad Creation & Testing 
• Quality Score Improvements 
• Bid Management 
• Conversion Optimization & Tracking 
• Managing the design and creation of dedicated landing pages 
• Compiling weekly and monthly pay per click performance reports 
• Setting up split tests and managing split testing software 
• Managing automated bid management tools 
• Maintain strong internal relationships with all internal and external customers 
• Reporting and analysis on different performance metrics 
• Coordinating production of web element for the websites 
• Research and project management
• Create web marketing content, including implementing different content strategies for different audiences.
• Assist in the development of a landing page strategy including layout, design and copy.
• Incorporate analytics into decision making and alter campaigns and strategy based on results.
• Ensure a consistent voice across the web site.
• Write engaging copy for a blog as well as social media outlets.
• Develop ad campaigns on social media, where appropriate.
• Oversee Google AdWords campaigns, including keyword selection, ad creation, and daily adjustment as necessary.
• Create standards for email copy and design.
• Monitor messaging to ensure that users are not overwhelmed and are receiving appropriate content.
• Create and maintain corporate web marketing copy and landing pages.
• Work in a content management system to create and maintain web pages.
• Create useful and interesting web graphics.
• Can coordinate or edit video and photos for web

 Requirements Online Marketing Specialist should have 3+ years of proven industry experience, managing budgets of various values. You will also need to demonstrate the following skills / experience: 
 

• Experience in split testing ads and landing pages 
• Experience of using bid management tools 
• Experience of online copywriting 
• Experience Auditing campaigns and providing strategic optimization solutions 
• Experience assisting sales via Pre-Campaign consultation over the phone, face-to-face as well as preparing custom Case Studies 
• Experience of working with Microsoft Excel at an advanced level 
• Excellent communication skills 
• Process driven 
• Very strong attention to detail 
• Enthusiastic and flexible working attitude 
• Passion for paid search
• Basic HTML and JavaScript knowledge 

 
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Country: USA, State: New Jersey, City: Berlin, Company: Sahara Sam's Oasis Indoor Water Park.