Corey Brundage
Executive, Entrepreneur, Advisor, & Investor specializing in Marketing, Sales, Product, and Engineering
Over 16 years’ experience driving strategic growth for market-leading technology startups and established public companies. Highly competitive, persuasive and articulate; able to achieve results thought impossible; passionate about disrupting stodgy, well-established industries with new and innovative solutions.
Work Experience
Founder, Chief Sales & Marketing Officer
October 2011 to Present
• Developed business model and strategy.
• Evaluated, sourced, installed, and customized business systems (CRM, Marketing Automation,
Email/ESP, Ticketing, Customer Support, etc.)
• Managed iterative product development and UI/UX, with data-driven user behavior analytics.
• Responsible for online acquisition, retention, sales, and BD.
• Developed campaigns: awareness, consideration, purchase, cross-sell, and loyalty/retention.
• Acquired 12% of nations Starbucks baristas in first 45 days.
• Developed key accounts and partnerships.
• Used own proprietary KorMethod to rapidly launch and iterate company from concept to success in 45 days, with limited risk and financial investment.
Founder, Chief Sales & Marketing Officer
October 2011 to March 2012
• Founded company and hired core team (6 employees).
• Developed methodology, business model, and strategy.
• Managed product design and development, QA, and roadmap.
• Responsible for company-wide acquisition, retention, sales, and BD.
• Performed customer development, working closely with initial 25 Beta startups from the Los
Angeles area, to improve internal analytics, strategy, and execution with proprietary SaaS solution.
• Invested in, and worked closely with, 3 startups per KorMethods accelerator program.
Founder, Chief Sales & Marketing Officer
October 2010 to November 2011
• Founded company and hired core team (7 employees).
• Assisted with friends and family, angel, and Series A VC raises (over $1M).
• Managed internal processes for product development, marketing, sales, and BD.
• Evaluated, sourced, installed, and customized business systems (CRM, Marketing Automation,
Email/ESP, Ticketing, Customer Support, etc.)
• Defined product features, roadmap, UI/UX, and iteratively improved product releases.
• Developed new direction for product, evolving from "destination website" to distributed platform with JS, WordPress, Squarespace, Blogger, Drupal, and Joomla plugins.
• Developed marketing/social /sales strategy to support new direction. 30 days after relaunch,
efforts resulted in 2M unique visits a month. Grew numbers consistently in following months.
• Managed company launch plans, PR, and AR: coverage in VentureBeat, TheNextWeb, CNET, LA
Business Journal, AdWeek, CMSWire, LalaWag, SocalTimes, Technologizer, and others.
• Wrote, produced, and marketed online product videos and webisodes.
• Headed up sales and BD. Cultivated key partnerships in the online publishing space (resulting in signing over 500 key partners).
Vice President, Worldwide Marketing & Product
November 2008 to November 2010
• Managed annual budget of over $6M, global team of 12 employees.
• Doubled 8 figure company-wide revenues in the first 10 months of 2010, via increased lead flow,
scoring, nurturing, qualification, and improved sales process.
• Overall responsible for demand generation / acquisition, web properties, email marketing, pricing,
promotions / offer development, lead nurturing, retention, PR, AR, marcom, events, social and online community for Fonalitys direct, indirect, and open-source portfolios.
• Developed and refined online marketing strategies, including: paid search, SEO, display, affiliate,
lead generation, affiliate, web analytics, and lead qualification.
• Increased worldwide B2B leads 1400% while reducing cost per lead 70%.
• Implemented improved referral program, resulting in 300% more customer referral leads.
• Improved sales close rate 35%, via closed-loop sales and marketing processes and proprietary lead
management system.
• Evaluated, designed, and implemented marketing automation solution (Eloqua). Transitioned team from SugarCRM to NetSuite.
• Rebranded company worldwide, performing web property analysis and optimizations in the process, resulting in an immediate 200% increase in online lead capture at launch.
• Designed, implemented, and managed indirect channel and partner marketing programs (Dell and others) as well as partner MDF programs.
• Expanded company operations from the United States to Australia, Canada, and South America, through new online acquisition strategies (online and email, as well as radio in Australia).
• Increased Australian qualified leads 1500%, with a 50% reduction in cost per lead in 2010.
• Collected and created over 500 customer case studies in 30 days; developed intelligent system to feature top studies on Fonality.com automatically based on traffic and views.
Director of Product Management & Marketing
February 2007 to November 2008
• Responsible for product strategy, P&L, pricing, packaging, positioning, product marketing, product
development, and roadmap for core Fonality products (PBXtra, trixbox, trixbox Pro, and HUD).
• Developed new pricing models and packaging, resulting in 17% improvements in margins.
• Executed transition from customer-premise (CPE), CAPEX to cloud-based (SaaS) OPEX model.
• Exclusively owned Dell partnership relationship. Developed "little Fonality" inside Dell, with co- branded solutions, packaging, pricing, marketing materials, sales tools, and more. Flew to Austin,
Oklahoma City, and Nashville every other day (200K miles in 2008 alone), meeting with executives, assisting with key sales, and training staff. Result: Increased revenues from Dell
partnership from zero to 23% of company revenues in just 8 months.
Head of Product Line Management, Inter-Tel 7000
April 2004 to February 2007
• Indirectly managed a team of over 350 employees dedicated to the Inter-Tel 7000 product.
• Conducted market/customer research; defined requirements, KPIs.
• Performed strategic research of competitive landscape, market dynamics, and competitive
technologies.
• Translated customer, sales, and R&D feedback into future release requirements.
• Built custom launch plan and go-to-market strategy for largest product launch in company history.
• Worked closely with R&D teams day-to-day to ensure customer needs would be met or exceeded.
• Developed product names and packaging.
• Created pricing via detailed price analysis models that communicated costs, margins, discounts,
cannibalization rates, the impact of competitive forces; included detailed forecasts.
• Provided subject area expertise and content creation to Corporate Marketing for outbound
messaging.
• Managed Beta, GA; performed presentations at trade shows, and for analysts.
Sr. Software Engineer
January 2000 to April 2004
• Provided requirements input for, and developed or lead development efforts for unified
messaging, digital replay, Internet voice portals, and announcement server applications.
• Trained and educated internal and external parties on technology.
• Contracted to perform code reviews and on-site consultations and deployments for key accounts.
• Created several new revenue opportunities through work done on-site nationally and internationally (HP Argentina and others).
Additional employment available upon request 1996 - 2000
Additional work experience available upon request
January 1994 to January 2000
Education
Computer Science
2003
General Education
1998
Skills
Affiliate Marketing, Business Strategy, CRM, Customer Development, Digital Marketing, Email Marketing, Entrepreneurship, Executive Management, Facebook Marketing, Financial Analysis, Google AdWords and AdSense, Google Analytics, Lead Generation, Lean Startup, Marcom, Marketing Strategy, Marketing Automation, Online Advertising, Online Marketing, Packaging, PPC, SEO, SEM, Pricing Strategy, Product Design, Product Development, Product Marketing, Retention / Referrals, Roadmap, Sales Process, Social Media Marketing, Software Engineering, Social Networking, Viral Marketing, Web Analytics
Additional Information
Demonstrated success record in:
• Growing revenue meaningfully, through multi-channel marketing campaigns, product pricing strategies, and closed-loop, personally-developed sales and marketing business processes.
• Scientifically and iteratively testing and optimizing everything to consistently improve results.
• Increasing leads and reducing cost, even for the most mature online strategies.
• Branding, pricing, packaging, positioning, managing, and marketing product lines.
• Creating efficiencies and cost savings with direct and indirect sales strategies and tactics.
• Distilling value, overcoming objections and securing hard to close deals and partnerships.
• Motivating staff to peak performance levels.
• Communicating effectively with everyone: from the brainiest engineers, most analytical marketers, critical key accounts, seasoned investors, and C-level executives to board members.
Highlighted, recent career experience:
• Revenue Generation - As VP of Marketing & Product for Fonality, doubled companys eight-
figure revenues in the first 10 months of 2010 alone.
• Account Development - Grew Dell from zero to 23% of Fonalitys revenues in 2008.
• Market Penetration -Captured 12% of the nations Starbucks baristas as customers for
betterSHIFT in 45 days. Pivoted and launched SendLove.to and increased unique visits from nearly
zero to 2M in first 45 days. Expanded Fonality into Australia, Canada, and South America.
• Sales Process - Improved Fonalitys overall sales close rate 300% from 2008 to 2010.
Additional Education:
Google Engage AdWords for Agencies Certification, Google, 2012
Marketing & Revenue Performance Management Master Certification, Eloqua, 2009
Finance & Accounting for Non-financial Managers, SkillPath, 2005
Excelling as a Highly Effective Team Leader, SkillPath, 2005
Practical Product Management, Pragmatic Marketing, 2004
Requirements that Work, Pragmatic Marketing, 2004
Effective Product Marketing, Pragmatic Marketing, 2004
Computer Science, George Mason University, 2001
General Education, Oakton High School, 1998
Honors & Awards:
Chairman’s Excellence Award, Inter-Tel, 2006
Frequent speaker with the UCLA Anderson MBA & Entrepreneurship program.
Marketing and entrepreneurship instructor at Coloft Academy: http://www.coloft.com
Board of Advisory roles:
Actively assist with product strategy and direction, marketing acquisition, website/e-commerce optimization, and internal metrics & analytics for several startups. Investor in some as well.
Healthy Surprise, Jun 2012 – Present, http://www.healthysurprise.com
RobotDough, Dec 2011 – Present, http://www.robotdough.com
Earbits, Oct 2010 – Present, http://www.earbits.com
Tandem, Feb 2012 – Jun 2012, http://www.trytandem.com
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